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Best Strategies on How to Remove Negative Reviews from Trustpilot
Negative reviews on Trustpilot can hurt your business. This guide explains how to remove negative reviews from Trustpilot. We’ll cover claiming your business account, reporting reviews correctly, and following Trustpilot’s guidelines. Let’s get started on improving your review profile.
Key Takeaways
- Claiming and verifying your Trustpilot business account is essential for managing reviews and building customer trust.
- Negative reviews can be reported through Trustpilot’s system, but it’s crucial to adhere to their guidelines to avoid misuse penalties.
- Encouraging positive reviews and utilizing structured feedback strategies can significantly enhance your online reputation.
Claim Your Trustpilot Business Account
Claiming your Trustpilot business account is the first crucial step to managing your reviews effectively. This process typically takes less than five minutes. This gives you access to various tools and features for monitoring and responding to reviews. To get started, simply create an account by claiming your business on Trustpilot.
Using an email that matches your business website’s domain is essential for verifying your business page. This verification not only ensures that you are the rightful owner but also builds trust with your customers. Once your Trustpilot page is verified, you can customize your business profile to reflect your brand’s identity. This customization includes adding your logo, company description, and links to your social media accounts, making your Trustpilot page a complete representation of your business.
Other businesses have found great success by actively managing their Trustpilot reviews. The process includes:
- Claiming your account to initiate building a trustworthy and transparent relationship with your customers.
- Setting up your business profile.
- Moving on to reporting negative Trustpilot reviews effectively.
Report Negative Trustpilot Reviews
Dealing with negative reviews is a delicate task, but Trustpilot provides tools to help you manage them. Here’s how to handle a negative review that you believe violates Trustpilot’s guidelines:
- Log into your Trustpilot Business account.
- When you come across a negative review that you believe violates the guidelines, click on the Flag icon at the bottom right of the review. This action initiates the reporting process.

Please follow these steps when flagging a review:
- Confirm that you are not acting on behalf of the company being reviewed. This step is essential for the process.
- Choose a reason for flagging the review, such as inappropriate content or a suspected fake review.
- Trustpilot’s Content Integrity Team will review your flagged submission and may contact the reviewer to verify their claims during the investigation.
- Monitor the status of your flagged reviews under the ‘Reporting Activity’ section of your Trustpilot business account.

Carefully reporting inappropriate reviews helps maintain a fair and trustworthy review platform. Understanding Trustpilot’s review guidelines is crucial to ensure your reports are valid. Let’s delve into these guidelines next.
Understand Trustpilot’s Review Guidelines
Trustpilot has established review guidelines. These guidelines aim to guarantee that every review remains genuine, relevant, and respectful. Each review must reflect a genuine experience with the business to be considered valid. This means that fake reviews, whether positive or negative, are strictly prohibited and subject to removal.
Reviewers must adhere to the following rules on Trustpilot:
- They are not allowed to write reviews if they have received any incentives related to the review.
- Content that is harmful, illegal, overly promotional, or includes offensive content is not permitted.
- To protect privacy, reviewers must avoid sharing personal information of others in their written reviews, or their reviews may be blocked.
Adhering to these guidelines ensures your reports of negative reviews align with Trustpilot’s policies. This knowledge will also help you maintain a fair and respectful dialogue with your customers. If you encounter issues that require further assistance, contacting Trustpilot support is the next step.
Contact Trustpilot Support
If reporting a review doesn’t resolve the issue, contacting Trustpilot Support is an effective next step. Use the contact form on Trustpilot’s website to reach support, providing clear information and evidence related to your case. This includes your business name, the specific review in question, and the reasons for requesting its removal.

Trustpilot requires businesses to provide evidence of a legitimate interaction when flagging a review for potential removal. This means that a clear and concise form submitting with supporting evidence and additional information is essential for improving the chances of successfully removing a review on Trustpilot. Providing detailed information helps Trustpilot’s support team understand your situation better and act accordingly.
Following these steps and maintaining open communication with Trustpilot helps address and resolve review-related issues more effectively. However, it’s important to use the reporting system responsibly to avoid any risks.
Risks of Misusing Trustpilot’s Reporting System
Misusing Trustpilot’s reporting system can lead to significant risks for businesses. Flagging inappropriate reviews without valid reasons can decrease consumer trust, as 90% of consumers rely on reviews before engaging with a business. This misuse can ultimately harm your business’s credibility and trust among consumers.
Potential disciplinary actions from Trustpilot may include the removal of flagged review and sanctions against the business for abuse of the reporting system. These consequences can be detrimental to your online reputation and may result in a loss of customer trust. It’s essential to flag reviews only when they genuinely violate Trustpilot’s guidelines.
Understanding these risks helps you avoid the pitfalls of misusing the reporting system and maintain a positive security relationship with your customers. But what should you do when a review cannot be removed? Let’s explore some strategies.
Handling Reviews That Cannot Be Removed
Sometimes, despite your best efforts, a negative review cannot be removed. In such cases, there are services that can help with removing negative reviews and delete Trustpilot reviews quickly and effectively, enhancing your online reputation and generating positive reviews. Guaranteed Removals, for example, provides a service to remove reviews from fake and unwanted reviews from major platforms, and they have over 14 years of experience.
These review removal services typically operate on a pay-after-removal basis, meaning you only pay after the negative review is permanently removed. When dealing with a libelous Trustpilot review, it’s advised to consult a lawyer for possible legal action. However, hiring review removal experts comes with risks, including potential backlash, public disapproval, high costs, and uncertain outcomes.
Acting quickly when dealing with a bad Trustpilot review is crucial, as timing can impact the effectiveness of your respond. Addressing negative reviews promptly and professionally helps mitigate their impact and maintain a positive online presence.
Now, let’s explore how to leverage positive reviews to further enhance your reputation. Learn more about our Reputation Management Services.
Leveraging Positive Reviews
Positive reviews are a powerful tool for improving your online reputation. Here are some effective strategies to encourage positive reviews:
- Encourage satisfied clients to leave positive reviews to offset negative Trustpilot reviews.
- Request feedback during customer interactions to significantly increase the likelihood of receiving reviews.
- Send review invitations closer to the customer’s last interaction to achieve higher response rates.
Automated review invitations can enhance your TrustScore, resulting in improved performance compared to competitors. Utilizing SMS for review requests can generate higher conversion rates due to their high open rates. Analyzing data from review invitations helps businesses refine their strategies for collecting feedback and improving customer experience with an automated system, avoiding spam.
Building credibility through positive reviews on Trustpilot can significantly enhance your business reputation and build trust. To boost engagement and collection rates, consider the following strategies of interest:
- Email invitations for reviews should be concise.
- Highlight star ratings in the invitations.
- Include estimated completion time to encourage participation.
- Send reminders for incentivized reviews to significantly increase collection rates.
- Time reminders appropriately based on the type of purchase.
Next, we will explore some alternatives to Trustpilot.
Alternatives to Trustpilot
While Trustpilot is a popular platform, there are several alternatives that businesses can consider for managing reviews. Bazaarvoice supports large-scale businesses in distributing verified reviews across major retail channels. Feefo emphasizes collecting verified reviews, which helps enhance credibility for eCommerce businesses.
The following tools are designed for eCommerce brand:
- Stamped.io: Allows brands to manage reviews and user-generated content effectively.
- ResellerRatings: Assists eCommerce brands in gathering verified feedback that can enhance their visibility on search engines.
- Opinew: Tailored for Shopify users, facilitating the import of reviews from platforms like Amazon and eBay.
- Loox: Specializes in collecting visual reviews, integrating seamlessly with eCommerce platforms like Shopify.
Choosing the right review platform is essential for businesses to grow and maintain their online reputation. Exploring these alternatives helps you find the best fit for your business needs and enhance your online presence. Now, let’s summarize the key points we’ve covered.
Frequently Asked Questions
1. How do I claim my Trustpilot business account?
To claim your Trustpilot business account, create an account and verify your business page using an email that matches your business website’s domain. This ensures a smooth transition in managing your online presence.
2. How can I report a negative review on Trustpilot?
To report a negative review on Trustpilot, log into your Trustpilot Business account, click the Flag icon next to the review, select a reason for flagging it, and then monitor the status of your flagged review.
3. What are Trustpilot’s review guidelines?
Trustpilot’s review guidelines require that reviews be genuine, relevant, and respectful, while prohibiting incentivized reviews and any content that is harmful, illegal, or overly promotional. Adhering to these guidelines ensures a trustworthy platform for sharing experiences.
4. What should I include when contacting Trustpilot support?
When contacting Trustpilot support, include your business name, the specific review you are addressing, and evidence of a legitimate interaction related to the review. This ensures a clearer and more efficient resolution process.
5. What are the risks of misusing Trustpilot’s reporting system?
Misusing Trustpilot’s reporting system can damage your business’s credibility and erode consumer trust, potentially leading to disciplinary actions from Trustpilot. It’s crucial to use these tools responsibly to maintain your reputation.
Conclusion
Managing your online reputation through Trustpilot is a multifaceted process. It starts with claiming your Trustpilot business account and extends to effectively reporting negative reviews and understanding Trustpilot’s review guidelines. Contacting Trustpilot support can provide additional assistance, while leveraging positive reviews can significantly bolster your reputation.
It’s important to use Trustpilot’s reporting system responsibly to avoid potential risks. When reviews cannot be removed, consider professional services or legal action. Exploring alternative review platforms can also enhance your online presence. By following these strategies, you can maintain a positive reputation and build trust with your customers.
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