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Wonsulting case study: how we removed a defamatory Reddit thread and restored trust and sales confidence
Wonsulting
Career acceleration company
Wonsulting removed a recurring sales obstacle and strengthened its online reputation by eliminating a defamatory Reddit thread and rebuilding trust across search results.
Wonsulting removed a recurring sales obstacle and strengthened its online reputation by eliminating a defamatory Reddit thread and rebuilding trust across search results.
What we changed (not the algorithm):
We didn’t try to bury the problem, we removed it and corrected the narrative.
Wonsulting was dealing with a negative and defamatory Reddit thread that repeatedly came up during sales calls.
It created hesitation, slowed down deals, and forced the team to spend time defending against false claims instead of focusing on growth.
They didn’t know how to eliminate the threat — or how to outweigh it if removal wasn’t possible.
We addressed the issue directly and then reinforced everything around it.
What happened next:
After the Reddit thread was successfully removed, a major source of friction disappeared from the sales process almost immediately.
From there, we strengthened Wonsulting’s overall ORM footprint by:
Leveraging SEO to reinforce branded authority
Optimizing existing social media profiles, directories, and listings
Suppressing negative links on the first page of Google
Instead of one negative thread defining the conversation, prospects now encountered a consistent, credible brand presence across search.
The shift was significant enough that Wonsulting provided a testimonial after the project — a direct reflection of both results and confidence restored.
We went from this:
- A defamatory Reddit thread repeatedly raised on sales calls.
- Loss of momentum and trust during the buying process.
- Uncertainty around how to control or contradict false information.
To this:
- Full removal of the Reddit thread.
- Strengthened branded presence across search results.
- Negative links suppressed from page one.
- A cleaner, more confident sales environment supported by trust.
Why it worked
Because sales slow down when reputation friction exists — even if the claims aren’t true.
By removing the root issue and reinforcing legitimate brand signals, Wonsulting no longer had to fight perception. Search results did that work for them, quietly and consistently.
How we approached it (explained):
Direct threat removal
Authority reinforcement
Narrative consistency
Sustainable protection
That negative and false post was coming up on sales calls, and since it was removed, that problem stopped. That alone was a clear win, and we really appreciate that!