Critical press articles
A report about a dispute or an investigation ranks for your name long after it was resolved. Some can be challenged, others need to be suppressed.
Online reputation management in Switzerland
Switzerland is not in the EU and has its own rules on personality rights, defamation and data protection. We remove what is removable at the source, suppress what is not and rebuild what people find when they search your name.
Get a free assessmentWhy reputation in Switzerland is built on discretion.
In Switzerland, clients, banks, partners and boards expect discretion. When they search your name and find a critical article, a forum thread or a misleading summary, the first impression is set before you can explain it.
Switzerland is one of the countries where we actively work. Online reputation management in Switzerland starts from Swiss law, not EU law: the Civil Code protects personality rights, the Criminal Code covers defamation and the revised Federal Act on Data Protection applies instead of the GDPR.
- Routes built on Swiss law, not copied from EU playbooks
- Removal at the source where a platform rule or the law supports it
- Suppression for what stays online, built on accurate content
- Every client signs an NDA, and so do we
[Your Name, Your Company]
AI Overview
Several sources raise concerns about [Your Name], citing complaints1 and disputed claims2.
!forum, 2024
!news aggregator
news-aggregator.com
Allegations and ongoing complaints surface online
old-forum.com
Is this company a scam? What people are saying
★★☆☆☆
1.8 from 240 reviews
What we see ranking for Swiss names and companies.
The details differ by case, but these situations come up again and again.
Results that differ by search
The same name can show different results depending on the search language and the version of Google used. A clean page one in one search does not mean the same in every search.
Executive and founder profiles
Leaders whose name is searched before every board seat, deal or hire, and who cannot afford a damaging page one.
Forum and Reddit threads
Threads with false claims or old complaints rank well and are often the first thing prospects see.
Personal data published
Private details, sensitive information or photos shared without consent. Swiss data protection law treats some of these disclosures as a breach of personality rights.
AI summaries without context
Google’s AI Overviews and AI assistants repeat what ranks. When the sources are thin or negative, the summary about you is too.
Platforms where we protect reputations
The Swiss rules that shape what can come down.
This is general information, not legal advice. Media Removal is not a law firm. For court action in Switzerland, speak with a lawyer admitted there.
Personality rights in the Civil Code
Under Article 28 of the Swiss Civil Code, anyone whose personality rights are unlawfully infringed can ask the court for protection against all those causing the infringement, unless it is justified by consent, an overriding interest or law. Article 28a lets the court prohibit a threatened infringement, order an existing one to stop and have the rectification or judgment notified to third parties or published. [1]
Defamation in the Criminal Code
Article 173 of the Swiss Criminal Code punishes accusing someone, when addressing a third party, of dishonorable conduct or other conduct likely to damage their reputation. In most cases the defendant escapes a penalty by proving the statement true or that they had substantial grounds to believe it in good faith. Knowingly false accusations under Article 174 carry up to three years in prison. Both are prosecuted on complaint, and under Article 31 the complaint must be filed within three months of learning who is responsible. [2]
The revised Data Protection Act
Switzerland is not in the EU and applies its own Federal Act on Data Protection, in force in its revised form since 1 September 2023. Processing personal data against a person’s express wishes or disclosing sensitive data to third parties is in principle a breach of personality rights, unless justified by consent, an overriding interest or law. [3]
Correction and deletion of data
Under Article 32 of the Data Protection Act, you can ask for incorrect personal data to be corrected and ask a court to prohibit a processing activity or a disclosure, or to order the data deleted. When accuracy cannot be established, the data can be marked as disputed, and the outcome can be communicated to third parties or published. [3]
Services our clients in Switzerland use most.
Discreet removal where there are valid grounds, and a stronger page one for everything else.
Service
Negative content suppression
We push damaging results off page one and rank accurate, authoritative content in their place.
Service
Google Knowledge Panel
We manage Google Knowledge Panels so your name or company appears credible and authoritative.
Service
Wikipedia page creation
Credible Wikipedia pages that build authority and strengthen branded search, through a confidential process.
Service
Reddit post removal
Threads taken down through platform filters, moderators, admins or legal channels, or suppressed in Google.
Service
AI Overview optimization
We reframe the sources and signals Google’s AI Overviews read, so the summary about you is accurate.
What a recovered page one looks like.
The same search for your name or business before and after we act on what ranks in Switzerland.
Before
Your official content: not ranking
[Your Name, Your Company]
AI Overview
Coverage of [Your Name] is dominated by complaints and a disputed story.
news-aggregator.com
Allegations and ongoing complaints
old-forum.com
Is this company a scam? Honest take
★★☆☆☆
1.8 from 240 reviews
After
Your official content: ranking #1
[Your Name, Your Company]
AI Overview
[Your Name] is described accurately, with verified sources and recent positive coverage leading the result.
yourdomain.com
Official statement and verified company profile
businessinsider.com
Recent coverage and industry commentary
★★★★★
4.7 from 240 reviews
Assess
Map the damage
Stabilize
Stop the spread
Suppress
Bury the damage
Monitor
Hold the result
How we work with clients in Switzerland.
A clear set of stages, fully transparent and confidential.
- 01
Free assessment
Send us your name or company and the links that worry you. We answer within one business day.
- 02
Written strategy in week one
We map what ranks for your name and which route applies to every result.
- 03
Remove, then build
We act on the sources first, then build authoritative profiles and accurate content for what stays up.
- 04
Monitor and hold
We track your search results and AI answers and react the moment something moves.
Real cases and guides for Switzerland.
Proof from real engagements and the guides our team keeps up to date.
Law guide
Defamation laws in Switzerland
Criminal and civil defamation, time limits, right of reply and data protection in one place.
Case study
Nathan Nazareth: suppressing negative search results
Critical articles and Reddit threads pushed off page one and replaced with accurate, authoritative content.
Guide
How to remove news articles from Google
The options available when a news article ranks for your name and puts your reputation at risk.
Guide
How to remove negative content from Google
Which forms to use to request removal, and what to do when removal is not possible.
Questions about reputation management in Switzerland.
Cannot find what you are looking for? Send us your question and we answer within one business day.
Send your questionHow much does online reputation management cost in Switzerland?
It depends on the number of results and how they can be handled. For content removal, you are billed only when the URL is verified offline, with no retainer and no setup fee. For ongoing reputation management, the first month is contingent on the strategy we deliver in week one. If you do not see the path forward, you do not pay.
Does the GDPR apply in Switzerland?
Switzerland is not in the EU and applies its own Federal Act on Data Protection. It gives you rights to have incorrect data corrected and to ask a court to stop a processing or disclosure, or to have the data deleted. We choose the route based on Swiss law and on the rules of the platform that hosts the content.
Can a Swiss court order content to be removed?
It can. Under the Civil Code, a court can order an unlawful infringement of personality rights to stop and protect you against those causing it. Court action takes time and cost, so we usually start with platform rules and direct outreach, and you should speak with a Swiss lawyer before filing.
How long does it take?
Removals depend on the platform and the grounds, and your assessment gives a realistic estimate for each link. Suppression is an SEO-driven process: many results move within a few months, while deeply entrenched content takes longer.
What cannot be removed?
Accurate reporting that is justified by an overriding public interest is hard to challenge, and not every negative review can come down. When removal is not possible, we suppress the result by ranking stronger, accurate content above it.
How discreet is the process?
Fully confidential. Every client signs an NDA, and so do we.
Take back control of what people find about you in Switzerland.
Tell us what is ranking for your name. We review it for free: what can be removed, what we suppress and a clear plan, with an answer within one business day.
Sources
- Swiss Civil Code, Arts. 28 and 28a, official English translation (Fedlex)
- Swiss Criminal Code, Arts. 31, 173 and 174, official English translation (Fedlex)
- Federal Act on Data Protection (FADP), Arts. 30-32 and 74, official English translation (Fedlex)
Last reviewed 2026-11-02. This page is general information, not legal advice.