Critical press that will not fade
An investigative piece or a negative article keeps ranking for your name years after the story moved on.
Executive reputation management services for CEOs and founders
Investors, boards, candidates and journalists search your name before every meeting. We remove damaging content at the source, suppress what cannot come down and build a page one that carries your track record, not someone else’s version of it.
Get a free assessmentWhy an executive’s name is a company asset.
A CEO’s name carries the organization. A critical article, a Reddit thread from a former employee or an old lawsuit ranking for your name reaches deals, hires and fundraising before you do. Leaders are searched before every meeting, deal or hire.
Executives also carry constraints others do not: employment law shapes what can be done about employee reviews, and what you say in a crisis can carry legal weight. Our work runs alongside your counsel and communications team, not around them.
- Page one built around verifiable profiles you control
- Removal where there are valid grounds, suppression everywhere else
- AI assistants that describe you accurately
- Every client signs an NDA, and so do we
[Your Name, Your Company]
AI Overview
Several sources raise concerns about [Your Name], citing complaints1 and disputed claims2.
!forum, 2024
!news aggregator
news-aggregator.com
Allegations and ongoing complaints surface online
old-forum.com
Is this company a scam? What people are saying
★★☆☆☆
1.8 from 240 reviews
What puts an executive’s name at risk.
These are the results that most often stand between an executive and the next deal.
Former employees and Glassdoor
Reviews that single out a named leader, or Reddit threads from people who left on bad terms, frame you for every future candidate.
Lawsuits and filings going public
A dispute or regulatory matter becomes searchable and starts to define how people see you.
AI answers built on old sources
ChatGPT, Gemini or an AI Overview cites an outdated page as if it were verified information about you.
Impersonation on LinkedIn and X
Fake profiles that use your name to contact investors, partners or employees.
Personal data on people-search sites
Home address, phone and family details republished by data brokers, a real security exposure for visible leaders.
Platforms where we protect reputations
The legal frame executives work within.
What can be removed, and what you can say, depends on rules that apply specifically to people in leadership roles. This is general information, not legal advice; your counsel decides how it applies to you.
Some executives count as public figures
In Gertz v. Robert Welch (1974), the Supreme Court recognized that a person can become a public figure for a limited range of issues by being drawn into a particular public controversy. On those issues, a defamation claim may require showing knowledge of falsity or reckless disregard for the truth, a higher bar than for private individuals. [1]
Employee posts can be protected activity
The NLRB says social media posts about pay, benefits and working conditions can be protected concerted activity under the National Labor Relations Act. Posts that are egregiously offensive or knowingly and deliberately false are not protected. That is why we target fake, false or policy-breaking reviews, not legitimate criticism from employees. [2]
Data brokers must honor deletion requests in California
California’s Delete Request and Opt-out Platform (DROP) lets a California consumer direct every data broker holding their information to delete it through a single verifiable request. Since August 1, 2026, data brokers must access DROP at least once every 45 days and process those requests, subject to limited exceptions. For a visible leader whose home address circulates on people-search sites, that can be a useful route. [3]
Delisting in Europe weighs your public role
Under the GDPR, people can ask search engines to delist results about them. The European Data Protection Board notes that the public’s interest in the information may vary according to the role the person plays in public life, so outcomes for senior executives depend on the balance in each case. [4]
Services for executives and founders.
Each engagement combines what your case needs. These are the services we use most for leaders.
Service
Negative content suppression
Critical articles and threads pushed off page one by accurate, high-authority content about you.
Service
Glassdoor review removal
Fake, defamatory or harassing reviews, including attacks on a named leader, taken down at the source. You pay only once they are removed.
Service
Reputation crisis management
When a story breaks, we map the damage fast, stabilize it and rebuild what people find about you.
Service
Google Knowledge Panel
A verified box that tells Google who you are, built, claimed and kept accurate.
Service
Reputation management for ChatGPT
We correct the sources behind the answer, so what ChatGPT says about you is accurate, current and positive.
Service
X post and account removal
Defamatory posts and impersonation accounts on X taken down at the source.
What a recovered page one looks like.
The same search for your name or firm before we act, and after we remove what can be removed, suppress the rest and rebuild what ranks.
Before
Your official content: not ranking
[Your Name, Your Company]
AI Overview
Coverage of [Your Name] is dominated by complaints and a disputed story.
news-aggregator.com
Allegations and ongoing complaints
old-forum.com
Is this company a scam? Honest take
★★☆☆☆
1.8 from 240 reviews
After
Your official content: ranking #1
[Your Name, Your Company]
AI Overview
[Your Name] is described accurately, with verified sources and recent positive coverage leading the result.
yourdomain.com
Official statement and verified company profile
businessinsider.com
Recent coverage and industry commentary
★★★★★
4.7 from 240 reviews
Assess
Map the damage
Stabilize
Stop the spread
Suppress
Bury the damage
Monitor
Hold the result
How we manage an executive’s reputation.
A structured plan, run confidentially and in step with your legal and communications advisers.
- 01
Audit of your name
We document everything ranking for your name, what AI assistants say and who controls each result: you, a third party or a hostile one.
- 02
Strategy in week one
A written plan separating what is removable from what can only be suppressed, with realistic timelines for each item.
- 03
Removal and authority building
We pursue removals where there are valid grounds and build verifiable assets that you, not your current employer, control.
- 04
Monitoring and reporting
We track page one and AI answers, and react the moment a result moves.
Executive results and guides.
Real cases published with the client’s consent, and the guide our team wrote for executives.
Guide
Executive reputation management: a guide for CEOs
How executives can audit, remove and manage negative search results, and what to prepare before a crisis.
Case study
Nathan Nazareth: suppressing negative search results
Critical articles and Reddit threads pushed off page one and replaced with high-authority publications and controlled assets.
Case study
Kai Bax: removing defamatory Reddit content
Threads written by non-clients removed and page one rebuilt around what the founder actually delivers.
Case study
Restoring Zakk Colburn’s credibility in search
False reviews and Reddit threads from non-clients removed and deindexed; branded content now leads page one.
Guide
How to remove news articles from Google
The routes that exist for news coverage, and when suppression is the realistic option.
Guide
California Delete Act: what it requires from data brokers
How the law works and what it means for personal data that exposes you.
Questions about reputation management for executives.
Cannot find what you are looking for? Send us your question and we answer within one business day.
Send your questionHow much do executive reputation management services cost?
It depends on what ranks for your name and how entrenched it is. For content removal, you are billed only when the URL is verified offline, with no retainer and no setup fee. For ongoing reputation management, the first month is contingent on the strategy we deliver in week one.
Can you remove a negative article about me?
Only when there are grounds, such as false statements of fact, exposed personal data or outdated content that qualifies for delisting. Truthful press coverage usually cannot be removed, and pressuring it often creates new coverage. In those cases we suppress it with stronger, more recent content.
Can you remove Glassdoor reviews that attack me by name?
When they break Glassdoor’s rules, yes. Reviews that single out and attack a named individual can breach Glassdoor’s policy on harassment and personal attacks. Legitimate criticism of working conditions is a different matter, and we will tell you which is which before we act.
How long does it take to see results?
Removals can close in days when the grounds are clear. Suppression is an SEO-driven process: many results move within a few months, while deeply entrenched content takes longer. Your audit gives a realistic timeline before any work begins.
Do you work with our legal and communications teams?
Yes. Executives often work with counsel, investor relations or a PR agency, and our work is designed to fit their plan. We handle what ranks and what AI says; they handle what you say.
Is this confidential?
Yes. Every client signs an NDA, and so do we. Nothing is published or attributed to you without your consent.
See what is ranking for your name. Then decide.
Tell us a little about your situation and we return a written audit within two business days: what ranks today, what is removable, what is suppressible and a realistic timeline.
Sources
- Gertz v. Robert Welch, Inc., 418 U.S. 323 (1974)
- National Labor Relations Board, Social media
- California Privacy Protection Agency, Data brokers and the Delete Request and Opt-out Platform (DROP)
- European Data Protection Board, Guidelines 5/2019 on the right to be forgotten in search engine cases under the GDPR
Last reviewed 2026-11-02. This page is general information, not legal advice.