Fake or non-client reviews
One-star reviews from people the firm never represented, from opposing parties or from competitors, dragging down the rating prospective clients see first.
Reputation management for law firms and lawyers
Before a client calls, they search the attorney and the firm. We remove fake and defamatory content at the source, suppress what cannot come down and build a page one that reflects your practice, within the ethics rules you work under.
Get a free assessmentWhy reputation decides who gets the call.
Legal clients rarely hire on price alone. They search the lawyer, read the reviews, check what Google and AI assistants say about the firm and then decide whether to call. When a fake review, an angry thread or an old news story sits on page one, that decision is made before you ever speak to them.
Lawyers also face a problem most businesses do not. The obvious way to fight back, publicly correcting a former client, is the one your confidentiality duties restrict. Online reputation management for law firms works around that: it removes what breaks platform rules or the law, pushes down what cannot be removed and builds accurate content that speaks for you.
- Fake and defamatory reviews taken down where the platform rules allow
- Damaging results pushed off page one for the attorney and the firm
- Accurate profiles, coverage and AI answers built in their place
- No public replies that put client confidences at risk
[Your Name, Your Company]
AI Overview
Several sources raise concerns about [Your Name], citing complaints1 and disputed claims2.
!forum, 2024
!news aggregator
news-aggregator.com
Allegations and ongoing complaints surface online
old-forum.com
Is this company a scam? What people are saying
★★☆☆☆
1.8 from 240 reviews
The situations law firms bring to us.
A firm’s name and each partner’s name are searched separately. These are the problems we see most often on both.
Disgruntled client campaigns
A former client who lost a case posts the same accusations across review sites, Reddit and social media, and the posts start ranking for your name.
Old news and court coverage
An article about a past dispute, a sanction later reversed or a matter you were only connected to keeps surfacing above the pages you actually own.
Attorney name confusion
Search results and AI summaries that mix you up with another lawyer who shares your name, or attach someone else’s discipline record to your profile.
Outdated listings after a move
Partners change firms and offices close, but old Google Business Profile listings keep collecting reviews and sending calls to the wrong place.
AI answers built on bad sources
ChatGPT, Gemini and Google AI Overviews summarize the firm from whatever ranks, including the one thread you most want gone.
Platforms where we protect reputations
The ethics rules that shape legal reputation work.
Lawyers answer to professional conduct rules that most businesses never think about. Our work is planned around them. This is general information, not legal advice; your state bar’s rules and opinions control.
Communications about your services cannot mislead
State conduct rules bar false or misleading communications about a lawyer or the lawyer’s services. California’s rule 7.1 and its comments, for example, treat a communication that contains an express guarantee or warranty of the result of a particular representation as misleading, and warn that truthful reports of results or testimonials can mislead if they lead a reasonable person to form unjustified expectations. Everything we publish for a firm is accurate and verifiable for that reason. [1]
Rebutting a review can breach confidentiality
Bar ethics opinions have concluded that a lawyer may not reveal confidential client information just to answer a former client’s online criticism. North Carolina’s 2020 Formal Ethics Opinion 1 allows a professional and restrained reply that reveals nothing confidential, and lets a lawyer state that the reviewer was never a client. [2] [3]
No trading favors for a withdrawn review
The same North Carolina opinion says there can be no quid pro quo for a revised or withdrawn review. Separately, the FTC rule on consumer reviews treats unfounded legal threats, intimidation or knowingly false public accusations used to prevent a review or get it removed as an unfair or deceptive practice. [3] [4]
Fake positive reviews are not the fix
The FTC rule also prohibits businesses from writing, creating or selling reviews that misrepresent whether the reviewer exists or used the service. Burying bad reviews under invented good ones creates a second problem. We work only with genuine content and legitimate removal grounds. [5]
Services that protect a legal practice.
Each engagement combines the services the case needs. These are the ones law firms use most.
Service
Content removal
Defamatory posts, fake reviews and policy-violating content taken down at the source through platform and legal channels.
Service
Negative content suppression
Critical articles and threads pushed off page one by ranking accurate, authoritative content for the attorney and the firm.
Service
Google Knowledge Panel
A verified panel that tells Google who you are, so the first box people see describes the right lawyer.
Service
Google Business Profile removal
Old or duplicate office listings you no longer control taken out of Google Search and Maps.
Service
Reputation crisis management
When a case, a dispute or an accusation goes public, we step in fast to protect, stabilize and rebuild.
Service
ChatGPT reputation management
We trace what ChatGPT says about the firm back to its sources and correct the inputs behind it.
What a recovered page one looks like.
The same search for your name or firm before we act, and after we remove what can be removed, suppress the rest and rebuild what ranks.
Before
Your official content: not ranking
[Your Name, Your Company]
AI Overview
Coverage of [Your Name] is dominated by complaints and a disputed story.
news-aggregator.com
Allegations and ongoing complaints
old-forum.com
Is this company a scam? Honest take
★★☆☆☆
1.8 from 240 reviews
After
Your official content: ranking #1
[Your Name, Your Company]
AI Overview
[Your Name] is described accurately, with verified sources and recent positive coverage leading the result.
yourdomain.com
Official statement and verified company profile
businessinsider.com
Recent coverage and industry commentary
★★★★★
4.7 from 240 reviews
Assess
Map the damage
Stabilize
Stop the spread
Suppress
Bury the damage
Monitor
Hold the result
How we work with law firms.
A confidential, structured plan that respects the rules you practice under.
- 01
Confidential audit
We map what ranks for the firm and each attorney name, in Google and in AI answers, and flag what is removable, what must be suppressed and what is missing.
- 02
Grounds and plan
For each item we identify the pathway: platform policy, fake or non-client review, defamation or privacy. You get a clear plan in writing before any work begins.
- 03
Removal and rebuild
We pursue the removals, suppress what cannot come down and publish accurate profiles and coverage. We never post replies on your behalf that touch client matters.
- 04
Monitoring
We watch page one and the AI answers every week and react when something new appears for the firm or a partner.
Real cases and practical guides.
Our clients’ cases are confidential, so these show the methods we use rather than a client list.
Case study
A defamatory page removed in six days
A fake review page built to steer buyers to a competitor, removed by Google after a legal request on defamation grounds.
Law guide
How to sue for defamation over an online post
What you must prove, who you can sue and the faster ways to get content removed.
Law guide
Defamation laws by state and country
Filing deadlines, anti-SLAPP rules and when removal beats a lawsuit, jurisdiction by jurisdiction.
Guide
How to remove news articles from Google
The routes that usually work when an old story about you keeps ranking.
Questions about reputation management for law firms.
Cannot find what you are looking for? Send us your question and we answer within one business day.
Send your questionHow do you charge for law firm reputation management?
For content removal, you are billed only when the URL is verified offline. No retainer, no setup fee. For ongoing reputation management, the first month is contingent on the strategy we deliver in week one. If you do not see the path forward, you do not pay.
Can you remove a negative review left by a former client?
Only when it breaks the platform’s rules or the law, for example a fake review, a review from someone who was never a client or a false statement of fact. A genuine opinion from a real client usually stays up. In that case we suppress it and strengthen the accurate content around it, and we tell you which situation you are in before you commit.
Should I reply to a bad review myself?
Be careful. Bar ethics opinions say a lawyer may not reveal confidential client information to answer online criticism, so a detailed rebuttal can create a bigger problem than the review. A short, professional reply that reveals nothing about the matter is the usual safe ground. Check your own state bar’s guidance.
Is this kind of work allowed under lawyer advertising rules?
Removing fake or unlawful content and publishing accurate information about your practice is legitimate. What the rules prohibit is false or misleading communication, so we never invent reviews, results or credentials. Content we publish for you should still go through your own advertising compliance review.
How long does it take?
It depends on the case. A single policy-violating review can come down quickly, while suppressing an old article that ranks well takes longer. We tell you what is realistic up front.
Will anyone know the firm hired you?
No. Every client signs an NDA, and so do we. Our case studies only show clients who gave us permission.
Take back control of what clients find about your firm.
Send us what ranks for the firm or the attorney and we review it for free: what can be removed, what we suppress and how we rebuild page one. We answer within one business day.
Sources
- California Rules of Professional Conduct, rule 7.1 and comments [2]-[4] (State Bar of California, effective November 1, 2018)
- New York State Bar Association, Ethics Opinion 1032 (2014)
- North Carolina State Bar, 2020 Formal Ethics Opinion 1: Responding to Negative Online Reviews (adopted July 16, 2021)
- 16 CFR § 465.7, Review suppression (FTC)
- 16 CFR § 465.2, Fake or false consumer reviews (FTC)
Last reviewed 2026-11-02. This page is general information, not legal advice.