Fake reviews from people who were never clients
Ratings left by people with no record of a transaction, a competitor or a disgruntled party drag down a profile that took years to build.
Real estate reputation management for realtors and property firms
Buyers, sellers and tenants search your name before they call. We remove fake and policy-breaking content at the source, suppress what cannot come down and rebuild a page one that reflects the work you actually do.
Get a free assessmentWhy reputation decides who gets the listing.
Real estate is a referral business that now starts with a search. A seller comparing three agents, a buyer checking a brokerage or a tenant vetting a property manager will read your reviews and your page one before they read your pitch.
The stakes per client are high and the number of clients is small. On a thin review profile, one fake rating or one angry post in a local group can define you for months. Real estate and property development is one of the sectors we support, and the pattern repeats: the work is good, the search is not.
- Reviews on Google, Zillow, Realtor.com and Yelp read before the first call
- Thin profiles where a single rating moves the whole score
- Local Facebook groups and Reddit threads that rank for your name
- You pay for content removal only after it is removed
[Your Name, Your Company]
AI Overview
Several sources raise concerns about [Your Name], citing complaints1 and disputed claims2.
!forum, 2024
!news aggregator
news-aggregator.com
Allegations and ongoing complaints surface online
old-forum.com
Is this company a scam? What people are saying
★★☆☆☆
1.8 from 240 reviews
Where real estate reputations break.
These are the situations agents, brokerages and property firms bring to us most often.
Tenant and property management disputes
A deposit dispute or a maintenance complaint turns into a public review, often with claims that go beyond what happened.
Local community groups
A post in a neighborhood Facebook group or a city subreddit spreads fast among exactly the people you want as clients.
Old or duplicate listings
A Google Business Profile from a previous brokerage or a closed office keeps collecting reviews you can no longer manage.
Statements from other agents
False claims about you or your business practices, published or reposted by people in your own market.
AI summaries built on old complaints
AI Overviews and assistants pull from the same reviews and threads, and repeat them as the answer to your name.
Platforms where we protect reputations
The rules that shape reviews in real estate.
Reviews of agents and property firms sit inside a specific legal frame in the United States. This is general information, not legal advice, and the details depend on your state and your case.
Businesses cannot fake or buy reviews
The FTC rule on consumer reviews, announced in August 2024, makes it unfair or deceptive for a business to write, create or sell fake reviews, to knowingly buy them or to pay for reviews conditioned on a positive or negative sentiment. Officers and managers who review their own business must disclose that connection. The FTC can seek civil penalties against knowing violators. Buying a better score is not an option. [1] [2]
You cannot pressure reviewers into silence
The same rule treats unfounded legal threats, physical threats, intimidation and knowingly false public accusations used to prevent or remove a review as unfair or deceptive. It also bars a business from implying that the reviews on its own site are all or most of those received while hiding negative ones; filtering under criteria applied equally to every review, such as defamatory or harassing content, private information or reviews reasonably believed to be fake, is allowed. That is why we work through evidence and the platform’s own rules, never through pressure on the reviewer. [3]
Client agreements cannot ban reviews
The Consumer Review Fairness Act voids terms in standardized, non-negotiable contracts that prohibit or restrict a client from reviewing your services, or that penalize them for doing so. A standard clause in a listing or management agreement will not keep a review offline. [4]
Platforms are not the author
Section 230 of the Communications Decency Act says a platform is not treated as the publisher of information provided by someone else. In practice, removal usually runs through the platform’s policies, the author or a court order, not through a claim against the review site itself. [5]
The REALTOR® Code of Ethics
For NAR members, Article 12 of the Code of Ethics requires a true picture in advertising and other representations, and Article 15 prohibits knowingly or recklessly false or misleading statements about other real estate professionals. Standard of Practice 15-2 extends that duty to republishing false statements made by others. [6]
Services that protect real estate reputations.
Each engagement combines the services your case needs. These are the ones we use most for agents and property firms.
Service
Content removal
Negative or fake reviews, defamatory posts and impersonation content removed at the source. You pay only after results.
Service
Trustpilot review removal
Fake and policy-violating reviews taken down at the source, strictly within Trustpilot’s own rules.
Service
Google Business Profile removal
Old, duplicate or lost listings from a previous office or brokerage removed from Google Search and Maps.
Service
Facebook content removal
Defamatory posts, fake pages and harmful threads inside Facebook Groups removed at the source.
Service
Negative content suppression
What cannot be removed is pushed off page one by accurate, authoritative content about you and your business.
Service
AI Overview optimization
We reframe the sources and signals AI Overviews read, so the answer to your name reflects your real track record.
What a recovered page one looks like.
The same search for your name or firm before we act, and after we remove what can be removed, suppress the rest and rebuild what ranks.
Before
Your official content: not ranking
[Your Name, Your Company]
AI Overview
Coverage of [Your Name] is dominated by complaints and a disputed story.
news-aggregator.com
Allegations and ongoing complaints
old-forum.com
Is this company a scam? Honest take
★★☆☆☆
1.8 from 240 reviews
After
Your official content: ranking #1
[Your Name, Your Company]
AI Overview
[Your Name] is described accurately, with verified sources and recent positive coverage leading the result.
yourdomain.com
Official statement and verified company profile
businessinsider.com
Recent coverage and industry commentary
★★★★★
4.7 from 240 reviews
Assess
Map the damage
Stabilize
Stop the spread
Suppress
Bury the damage
Monitor
Hold the result
How we work with agents and property firms.
A clear set of stages, fully transparent and confidential.
- 01
Free assessment
We map your reviews, listings and page one, and tell you which items are removable, which can only be suppressed and which are best left alone.
- 02
Evidence and strategy
For each review or post we document the grounds: no real transaction, a policy violation, false statements of fact or impersonation.
- 03
Removal and suppression
We file through each platform’s own channels or legal routes, and build accurate content where removal is not possible.
- 04
Monitoring
We watch your profiles and branded search, and react the moment a new fake review or thread appears.
Real estate results and guides.
Real cases from the property sector, published with permission or anonymized at the client’s request, plus guides from our team.
Case study
How two Trustpilot removals cleared a fake profile off Google
A property management firm sat at 2.9 stars from two fake reviews. Both came down and the profile was set to drop from Google.
Case study
How we turn a Trustpilot page into one the client actually controls
Six industries, including a real estate developer now at 4.8 stars across 282 real reviews.
Guide
How to remove negative content from Google search results
The removal and suppression routes for results that rank for your name.
Questions about reputation management for real estate.
Cannot find what you are looking for? Send us your question and we answer within one business day.
Send your questionHow much does real estate reputation management cost?
It depends on how many items are involved and where they sit. For content removal, you are billed only when the URL is verified offline, with no retainer and no setup fee. For ongoing reputation management, the first month is contingent on the strategy we deliver in week one.
Can you remove a negative review about my business?
Only when there are grounds. A review from someone who was never a client, one that breaks the platform’s rules or one built on false statements of fact can often be challenged through the platform’s own process. A genuine review of a real experience is not a removal case, and we will tell you so in the assessment.
Can you write positive reviews for my business?
No. The FTC rule on consumer reviews bars businesses from writing, creating or buying fake reviews, and they break the platforms’ rules too. What we can do is challenge fake reviews against you and suppress damaging results with accurate, authoritative content.
How long does it take?
It depends on the platform and the grounds. Simple removal cases can close in a few days, while suppression is an SEO-driven process: many results move within a few months, and deeply entrenched content takes longer. Your assessment includes a realistic timeline for each item.
A former tenant posted about us in a local Facebook group. What can be done?
If the post contains false claims, private information or harassment, it can be reported through Facebook’s own channels or legal routes. If it is a genuine complaint, the better path is usually to respond calmly and make sure accurate content ranks for your name.
Will anyone know I hired you?
No. Every client signs an NDA, and so do we. Removals are filed through platform and legal channels, not in public.
Take back control of what clients find about you.
Send us the reviews, listings or posts that worry you and we review them for free: what can be removed, what we suppress and a clear plan. We answer within one business day.
Sources
- 16 CFR Part 465, Trade Regulation Rule on the Use of Consumer Reviews and Testimonials
- Federal Trade Commission, Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials (August 14, 2024)
- 16 CFR § 465.7, Review suppression
- 15 U.S.C. § 45b, Consumer Review Fairness Act
- 47 U.S.C. § 230, Protection for private blocking and screening of offensive material
- National Association of REALTORS®, 2026 Code of Ethics and Standards of Practice
Last reviewed 2026-11-02. This page is general information, not legal advice.